WHY IS AGARWOOD EXPENSIVE?

Low yield from plant material, typical and labor intensive process of extraction. These are all very few reasons of high costing of Agarwood Oil. Low grade of resinous wood is used for oil production normally require minimum 20kg to produce 12ml of oil.

 According to Nabeel Adam Ali, the director of Swiss Arabian Perfumes, the highest-quality oudh, once upon a time, came from trees older than 100 years. Having said that, it doesn't mean that the new trees don't get a good fragrance but what is missing is the quality, the heritage and the tradition. Still, sales of oudh-based perfumes continue to grow each year, but to meet the demand, many perfumers have started to using a blend of natural and synthetic oud. (New York Times)

Mr. Ajmal estimates that roughly 20 years ago, a kilogram, or 2.2 pounds, of high-quality "e-grade" oud -- the entry-level grade among the best oud quality grades -- would cost about 1,800 dirhams, or $500.

Now, that same amount would cost 12,000 dirhams, he said, a staggering increase in price. For those who are willing to spend as much as 200,000 dirhams per kilogram, the highest-quality oudh is still available. But Mr. Ajmal said that at that price, the profit margins are slim. (New York Times)

It has been estimated to be 18.000 euros for one kilo from the current market price.It is basically used in Natural Perfumery for long lasting and for increased weight in Natural Perfumes.

 

Another reason of agarwood being expensive is a threat to becoming endangered. The most important resin-producing species of Aquilaria are A. agollocha, A. malaccensis and A. crassna. A. malaccensis is protected worldwide under the CITES (The Convention on International Trade in Endangered Species of Wild Fauna and Flora) convention as well as by the World Conservation Union, IUCN. A. crassna was listed as an endangered species few years back by the Vietnamese Government but is now listed as a protected species in Vietnam.

Oudh details

Oudh and Designer Perfume

Oudh oil offers what commercial perfumery never will: an exercise in sensory refinement.

For most olfactory adventurers and frag aficionados, the road ends with Artisanal Oud Oil™. It's the supreme artistic creation in the world of fragrance, an acquired taste nurtured to open doors of extraordinary sensation.

The perfume industry tries to synthesize and mimic a particular scent, while containing little more than pure laboratory chemicals, rarely any genuine essential oil. It smells the same all the time, on everybody. Pure oud oil is far more captivating.

Ensar Oud™ agarwood oil is a 100% organic, natural, and authentic fragrance essence. Too thick to spray, agarwood oil feels like fine velvet when rubbed onto the skin. Ensar Oud™ agarwood oils do not contain one molecule of synthetic aroma chemicals, and are certifiably the core essential perfume you are seeking in any designer fragrance.

Benefits of Oudh

Indigenous cultures and modern minds alike swear to the sacred nature of this mysterious tree. Oud has a place in the homes of laymen to business tycoons, whether as carved religious symbols, or bottles of fragrant oil.

We might have dismissed it as mere superstition, had it not been for our own experience with this precious wood and its oil:

'We've lost our minds, and our sense of time,' Ensar said, shaking his head. Sunrise was minutes away, yet we felt like it was still midnight!

We'd just spent the best part of the night engulfed in the smoke of burning oud chips, talking about how spacey our minds had become.

'Boy, the mental ... incredible,' Ensar muttered to himself as the burner was sizzling up the last chip for the night.

As for relieving stress, there's no doubt. But all those anecdotes about meditating monks and samurai warriors swearing by the 'power' of agarwood incense suddenly became more than just ancient references to something most of us never really take too seriously.

It was clear that these bubbling oud nuggets on the burner had everything to do with a certain mood we found ourselves in; making you more receptive to certain thoughts and emotions. We were fascinated by how the peculiar frame of mind made us appreciate, as if for the first time, the part agarwood plays in meditation rituals.

From applying a swipe to save face on an nerve-wrecking plane-ride through thunder clouds, to chewing a bite-sized piece to help clear away an aching throat, we've encountered our fair share of strange moments – moments where the mystery associated with this fragrant tree have not seemed that far-fetched. Not far-fetched at all.

Ancient wisdom taught of the profound unity of the corporal, spiritual, and experiential dimensions of Humankind. From Tibetan monks to Japanese Shamans, from agnostic new-age Spirituality to orthodox Sufism, agarwood possesses a salient mystery honoured by traditional cultures wherever it was found.

Being an earthly element, agarwood has a quality that grounds our primordial being, with its medicinal and therapeutic properties well recognized by all who have spent some time exploring its intricacies. Yet, oud is recognized for more than just its healing qualities. It has a very real spiritual pull, no doubt. But it also just smells incredible.

In times where humanity has been all but completely severed from the pristine splendour of his native soil, oud oil reminds us of a place now so remote, yet so dear to us.

What Makes Good Aloeswood/Oud Oil?

Over-exposure to inferior 'oud-based' fragrances on offer all over, coupled with a lack of experience with the kind of aroma real connoisseurs go after, leaves many misinformed about what makes good oud oil.

Your first encounter with oud might very well have been an enlightening moment, or even a completely insignificant one. Regardless of that first impression, your olfactory sense on that day was essentially numb, and your experience veiled from the allure that brings fragrance-lovers back to oud oil, time and time again.

At this stage, you think oud is oud. You have little knowledge about the intricacies those seasoned enthusiasts take into consideration – was the oil extracted from wild Agarwood, or cultivated? From young saplings or trees decades old? Steam or hydro distilled? Aged or not? From India or Indonesia? And so on.

Finding oud oil is not difficult. Finding exceptional oud oil is a different story. It fact, it's next to impossible to get hold of anymore. The highest quality oud oil was extracted from wild trees that were left to naturally mature in unspoilt soil for decades. This is unheard of today.

Until recently the wild agarwood trade was a civil affair. Then with a big bang, wild forests have since been wiped off the map by profit-driven campaigns to obtain as much of the material as possible, as quickly as possible, the bulk of which then goes off to the Chinese market.

But finding premium grade agarwood is only half the story. A great deal of fantastically good agarwood has been wasted due to poor distillation procedures - granite in the hands of an amateur is not quite the same as in the hands of Donatello.

The value of the agarwood from which it's extracted, and the meticulousness of the distillation process itself, are the two main factors determining the quality of your Oud. Ensar Oud™ commissioned and supervised its distillations according to very precise and unique provisions, approving only superior China-quality agarwood for its extraction.

Expensive Oud?

What comes to mind when you see someone sell a bottle of oud for $500, while another sells one for $400? Or, if you see one bottle for $500, and another for less than $200?

Some are under the impression that the only difference between the two offers is the $100 you'll save by going with the cheaper option. When it comes to greater price differences - $500 vs $200 - some feel they're getting played by a over-charging merchant, asking unduly high prices for the same product you can get for far cheaper elsewhere.

So, when compared to a $100 bottle of oud, why might one costing you $500 actually be worth that much more?

The one bottle might contain oud oil distilled many years ago, from wild agarwood no longer available, in tailored artisanal fashion, commissioned, supervised and collected in person by an experienced pioneer of the craft. The other was distilled a month ago, by a nameless person, from prematurely harvested low-grade wood, which was then shipped to a seller who's never even seen a distillation unit, nor an actual agarwood tree for that matter.

But aside from the quality, there are two highly significant factors everyone investing in oud should consider: (i) the way products are advertised, and (ii) how much oud oil you're actually getting.

First, every online vendor pushing '100% pure oud' do so in much the same way: posting a picture of the standard 'oud bottles' on their website, with a price tag attached to it. Presenting the same bottle images leads you to believe that all oud dealers are offering pretty much the same product - or the same amount of it, at least. This is not the case.

Second, instead of grams, they use millilitres as an indication of how much you're getting. So you'll see a bottle being filled with 'x ml' of oil.

The approach most people use when filling bottles by millilitre is that they buy bottles supposed to be able to contain 3ml of liquid, and the thinking is that if they fill these bottles, they will contain that much.

In practice, a rough estimate is that 3ml equals 3g of oil, so pouring 3g worth of oil into a 3ml bottle should just about fill it up. However, as a rule, we pour our oils only by weight. This means that we're able to precisely gauge exactly how much oil goes into each bottle, and time and time again we've been faced with the dilemma of these so-called '3ml' bottles not being able to contain 3g. In fact, there's often a disparity of up to 0.5g worth of oil. This means that although the bottles are supposed to be able to hold 3ml, they very often don't. The point here is that there's really no way to tell whether the one you bought counts as one of these.

Next time you consider a bottle oud, carefully study the amount of oil stipulated in the deal. That's if it's even stipulated, for very often it's not. Often the only information you have is that you're getting a 'full' bottle [of the one shown in the picture].

Suppose you're about to invest in a bottle of oud at, say, $600. All you know at this stage is that there's a picture of a bottle, and it's going to cost you $600. Next thing you'd want to know is how much you'll be getting. 'Well, the seller says I'll get 3ml'. Let's suppose you're getting a '3ml' bottle of oil. This means you're paying $200 per millilitre; $50 for 0.25ml. Is thisreally what you're getting?

Well, with most dealers it's not. Or, at least, there's no way of knowing. If your bottle happened to be one of the dozens not accurately able to contain 3ml (instead only 2.7ml or 2.5ml), then you're not just 'getting a little less'. The difference is considerable – the difference costing you $50, $70, $90, $130, or even more.

At Ensar Oud™, you're getting a bottle poured by weight. This means that when we say you're buying a 3 grams of oud, that's exactly how much you're getting. Maybe a little more, but never less. We use sensitive measuring equipment for this purpose. No droppers, no eyeing the '3ml' bottle to see if it looks filled up.

The main problem then with [first:] advertising images comparable to all others in the market is the impression it creates, and the frequently unfair comparisons which ensue. For instance, say we're selling a bottle for $500, while another dealer sells one for $350. Who charges more?

At this stage, all you need to do is ask yourself: how much am I getting? What you'll find is that, nine out of ten times, the bottle you get from us contains 3 grams, while the other one contains 2.5ml, 2.7ml, 2.8ml - a measurement that to us means little, because the main problem with [secondly:] filling bottles according to millilitres is that there's no way of knowing if that's how much you actually filled it with, regardless whether you say '2.5ml' or '2.8ml'. No matter how well-intentioned the seller may be, they cannot know for sure. At Ensar Oud™, we're not taking $500 from you and only giving you $400's worth, intentionally or otherwise. Every drop is accounted for.

With Ensar Oud™ you can rest assured that you're seeing through a legitimate transaction, where you know exactly what you're getting in return for what you're giving, and that the little price difference there might be is completely accounted for by the difference in quality.

Oud Oil 101

Just like their fruit-bearing counterparts, agarwood trees produce radically different types of resin.

To the same degree that snakefruit can be said to resemble durian, Indian oud oil resembles Cambodian, and Bornean resembles Papuan. They are all 'agarwood oils' to the same extent that papayas, dragon fruit, lychee, kiwi and oranges are all fruits; but that is where all similarity ends. All further comparisons, whether in chemical make-up, olfactory profile, method of inoculation, peak maturation, fermentability, and optimal extraction techniques hold as much water as similar comparisons would between different fruit-bearing trees. The best way to harvest mangosteen bears no relevance for watermelons and the optimal extraction method for orange juice is of little relevance to mulberries.

In the perfume industry, there are two types of vendors: there are vendors of perfumes – be they colognes, eau de toilettes, eau de parfums, solid perfumes, botanical perfumes, natural perfumes, 'mukhallats' – and there are vendors of perfumery ingredients – essential oils, concretes, absolutes, floral waters, CO2 extracts, etc. The first never claim to offer the wares of the second group, and seldom does the second group attempt to purvey the branded merchandise of the first.

The first group offers a box, a container, and a fashion statement. The second group offers an artisanal, crafted, natural substance which may or may not be employed in the production of the wares of the first group.

You have the 'oudh', or the 'aoud', of the perfume houses which is a branded, generic Arabian (or Middle Eastern) fashion statement that is slowly gaining popularity in the West – and you have the artisanal oud oil, or pure agarwood essential oil of Ensar Oud, which is the natural raw material to which this scent category owes its original archetype.

For Ensar Oud, agarwood oil is not only a very specific type of essential oil which is extracted from a certain species of tree possessing a necessary degree of resination triggered by particular traumas – it is a painstakingly defined grade of that essential oil.

For John Doe, 'oud' could be any ratio of that oil in combination with any other oil, be it of natural or synthetic origin. For yet a third, it might be any combination of dioctyl phthalate (DOP) in conjunction with other chemicals. And for the 'big houses', it is a scent category.

Just as musk is for the 'big houses' of French perfumery, so is 'oud' for the big Arabian houses – a type of smell – regardless of what substance is used to give off or emit that smell.

About Agarwood Oil

 Agarwood Oil, also known as Oud oil, Aloeswood oil, and many other names depending location, is an extremely rare and precious natural oil obtained from several species of Agarwood (Aquilaria sp.) trees. It originates in North Eastern India, Bhutan and parts of South East Asia - especially Vietnam and Cambodia - the Philippines, and Indonesia, including Papau New Guinea. Agarwood has a very long history of medicinal use, as a valuable component of incense, and as an aromatic oil. There are several species of Agarwood, the most important species are: Aquilaria agollocha, A. malaccensis and A. crassna. Aquilaria malaccensis is endangered and protected worldwide under the CITES convention and A. crassna is listed as endangered by the Vietnamese government.

Our Oud comes from the species Aquillaria agollocha, and is plantation grown in Assam, India, an area originally known to have an abundance of naturally occurring agarwood trees. While there are still wild agarwood trees to be found in inaccessible forest regions, they are extremely rare and very difficult to obtain. By purchasing agarwood oil from cultivated trees, we help reduce damage to the last remaining wild agarwood trees, and to the forests in which the precious agarwood trees grow.

The fragrance of Agarwood comes from a process where fungi infect the trees, producing an oleoresin which saturates the wood. It is through this oleoresin saturated wood where Oud develops its aroma. The fragrance is complex, deep and woody, and is highly prized as an incense in Japan and as an oil in the Middle East. Because of its rarity, Agarwood is not well known in the West, but should be experienced by every connoisseur of essential oils, and anyone serious about aromatherapy and natural perfumery.

There are many grades of Agarwood, and the highest quality wood is extremely expensive. In fact, the first-grade wood is one of the most expensive natural products in the world, with prices of up to $13,000 per pound, and the essential oil from wild agarwood trees is one of the most expensive oils in the world. Since we source our Oud from trees that are cultivated - not from wild or endangered trees - we are able to supply a very decent oil at a more affordable price. And because Eden Botanicals' Agarwood Oil is pure and unadulterated, you only need a tiny amount in your blends to enjoy its beautiful aroma.